Vantage launched demi-bespoke womenswear brand CHERIDA with a multi-platform publicity package designed to introduce new clients, make sales and generate press interest. The main event was a ladies-only champagne reception in Mayfair, complete with entertainment, catering and showcase. 60 businesswomen attended with an average net worth of £4m, resulting in four direct sales on the night and a follow-up sale for a team of 10+. We also connected CHERIA with Karen Brady, which resulted in Brady wearing CHERIDA designs for the publicity of the 2019 series of The Apprentice and led to national press coverage. Our design team also created new print and digital advertising assets, press releases, articles, and video for use in commercial and publicity ventures.

“The Vantage team has been a delight to work with throughout the entire process of the event, from client liaison and preparation to execution and follow ups. The team had a great understanding of what was required and how the event needed to look, feel and the type of clients that attended. The sponsors that are chosen also had perfect synergy with the brand. I just want to massively thank the team for delivering an outstanding event and enhancing my vision for my launch event.”

Cherida Patterson, Founder, CHERIDA